https://www.12fold.com/work-1 daily 0.75 2026-03-29 https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1605456675584-ICSR2GIBGCK7IP2JYQQZ/DAT+Circle+Logo_Two_gold+gradient.jpg Work https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1604612416065-FCQ8HHF5UW51MC4HJVQ8/Craft+Ice+Buzz+Kit+Mock.jpg Work Art Direction / Design/Layout / Photography / Retouching / Box Concept MY FAVORITE PART: The little details that make this budget piece feel more premium. https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1606100789713-Z6NBE68LCLPTT05P9DHC/LG_Instaview_AnimatedGif_HannahKnockingGlassLightsOn_LockShot_0087_v2.jpg Work https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1615778659010-I7J8X8CKORDYR2FAOVAX/CRRG+Logo_Denim+Gradient.png Work https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1595867763909-EXRUXX19PI5Q33WNL4B4/image-asset.jpeg Work Director / Propping / Talent Selection / Wardrobe / Set Concept / Set Design / Retouching Show real-life space-saving and ease-of-use applications of LG's WashTower™ in an aspirational, but every day, laundry room. MY FAVORITE PART: Who doesn’t like having a dog on set? https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1590092301630-VJUSXKGOWJ7GGL3TB4F4/image-asset.jpeg Work Concept / Design / Layout / Trinket Selection / Production MY FAVORITE PART: Making these off-the-shelf trinkets and a standard box feel custom…and doing it with almost no visual assets from LG. https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1606100383503-8NT1QEP2VUQ8MWFFVGLL/10-154+Contemporary+Concepts_1_v2.jpg Work https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1626965804946-IL0IIDZJSD45CRLVLO4A/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1629906847190-OA8DB3IF42ASMGDSRXKV/STU-0022+LSSG3019BD+Front+InSitu+copy.jpg Work Senior Art Director / Designer A special initiative with celebrity designer, Nate Berkus, for LG’s STUDIO line of appliances. MY FAVORITE PART: Craft services is MUCH better with a celeb on set. Nate was a treat to work with. https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1636516519062-YH2T739LGLAFRGUWNF08/brochure.jpg Work Art Director / Retouching / Product Design / Website Design / Branding Branding and collateral to support Clear Creek’s entry into the fly fishing bag category MY FAVORITE PART: Not only did we create the materials to support these bags on retail shelves, but we also helped with the actual product design—color, fabric, stitching and embroidery. https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1606097628016-TQ9CRHDC8OU23C3ZU8YU/09-178+Multi_Fuel+Brochure_mock.jpg Work Senior Art Director / Design & Layout / Web Design / Post Production / Photo Direction Rebrand for St. Croix (Pellet and Multi-Fuel Stoves) MY FAVORITE PART: Before this redesign St. Croix was a national brand with a very homemade identity. This complete rework elevated their look while still maintaining the somewhat rustic and hardworking aspects of their products (and customers). https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1604440163670-FAX6QF7112W5MGP4HGVF/Houdek+Logo_Badge+Only_4c.jpg Work Concept / Design MY FAVORITE PART: This was a local mark created (concepting to sketchbook options to final deliverable) in just 3 hours…but it doesn’t look like it. https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1595866909537-BJM8G1IOZ7J6WX10935B/image-asset.jpeg Work Director / Senior Art Director / Propping / Talent Selection / Wardrobe / Set Concept / Set Design / Retouching MY FAVORITE PART: Highlighting the aspirational style and design of LG’s WashTower™. It’s such a beautiful (and minimal) appliance, we went to great lengths to capture the way the light played in-camera rather than in post or 3D. https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1628779836089-DF8CH7JAFO7Z67VY4A5I/S5MSB+Lifestyle+1.jpg Work Director / Senior Art Director / Propping / Wardrobe / Set Concept / Set Design / Retouching MY FAVORITE PART: The entire shoot was done remotely during COVID, IA to NJ. Set design, set build, wardrobe fitting, propping, lighting and directing the shoot via Teams. It’s hard to control important nuances in studio. It’s really difficult to do remotely…with an internet delay. https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1652212127453-D2K9KIACRK1GOFOWSM45/14-298+In_Line+Fridge+2.jpg Work Senior Art Director / Concept / Design / Renders The goal was to simplify the in-store shopping experience. Helping consumers navigate endless rows of appliances in-line with little differentiation. MY FAVORITE PART: It’s unfortunate these concepts never made it to reality. It’s a simple way to dramatically improve the shopping experience using fixtures that already exist at Lowe’s. It leaned on their brand language nicely and would really eliminate some consumer pain points. https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1603489449621-RS6FSD06PWTXSCV5BG0N/Intek+2_250792.jpg Work Creative Director / Director / Camera Assistant / Propping / Talent Selection / Wardrobe / Location Scout / Retouching These images support Intek Strength’s new “Never Quit” campaign. MY FAVORITE PART: This was a shoestring budget…like only enough money for a (discounted) photographer. Which required some outside-of-the-box thinking and wearing a lot of hats to pull things off at this level. Propping, styling and wardrobe, direction, camera assistant, location scouting, craft services, retouching…even loading in all of the weights and camera gear. I think this was far beyond what the client was expecting. https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1624996169196-XBUIP283LQEOJ2KK7S2D/LDT7808SS+PrintProof+Finish+Lifestyle.jpg Work https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1660359006991-1JOW7IVCVIS9YI4Z1RVZ/Screen+Shot+2022-08-12+at+1.30.31+PM.png Work https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1628547069629-UP4K2J04CFK2Y8JGH3DJ/21-224+N40+Logo+Shirts_gradient+on+black+copy.jpg Work https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1629904603785-M3R4QBOUYR8HYV1V9KQL/2.2+Social+Mockup.jpg Work https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1673995120226-RWFC5WRZ16SPY7N2SJUJ/N40+Business+Card+Display.jpg Work https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1680811765293-WZC0EE5EB7ZG0S2GQM0L/8E8C301A-B752-4BA3-B88B-FA7A6F9A872D.jpg Work Creative Director / Packaging Engineer / Designer / Copywriter / Printer / Post-production MY FAVORITE PART: Being a designer is something you live and breathe…it doesn’t turn off when the whistle blows. So when the kids ask for help making a package on a Saturday, I’m all in. It’s fun to amaze clients and equally as fun when you blow away your family with something that looks complicated and awesome beyond their imagination. From “brief” to prototype to final design in 1 hour. Many more hours of hand-trimming and assembly followed. But…they’re well on their way to making their $1,000 fundraising goal. Ah, the power of design (and cute child labor). https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1625002423999-ELH4SKZOPV0CIA8049Q2/19-167+2019+LG+POP+Internal+Guidelines7.jpg Work Senior Art Director / Concept / Design / Layout / Photography The completely new look for LG’s in-store presence starting late 2019-present. MY FAVORITE PART: With budgets cut and along with them the idea of custom-shaped pieces and custom photography...we still achieve a high-end look in-store. LG remains best-in-class when it comes to store POP. https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1654112487879-DMQHH3V8KR7W0WBLASQI/image-asset.png Work Motion Graphics / Designer Slowly learning After Effects and motion graphics design. https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1652214498085-X6XJL1378Y54BFZYTDKF/Freestanding+Kiosk+3.jpg Work Senior Art Director / Concept / Design / Renders We were tasked with envisioning an innovative new way for shoppers to browse and purchase large appliances from major big box retailers’ brick and mortar stores. One that reduces the confusion of so many SKUs, reduces returns, uses less floor space, but still allows interaction with the appliances on the floor MY FAVORITE PART: An appliance registry not only eliminates the hassle of looking for appliances, but it makes it fun. Allowing shoppers to scan appliances from our kitchen showroom with a tablet allows them to dream about premium appliances in their home, but simplifies comparison and checkout from an endless aisle online. Afterall retailers never floor every SKU. The “Appliance Test Drive” component is one we’re already familiar with from online mattress brands but erases the fear of getting something very large that you don’t like and being stuck with it. https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1645149491634-0FPB6EI6PKQYZLKOVALY/1+copy.jpg Work https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1606100553050-IXY1O8R6JK64MHT9F9CD/InstaView+Door-In-Door+Drama.jpg Work https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1652281683818-JHN9767UHG697V1ZXB3I/Color+Concept.jpg Work Senior Art Director / Concept / Design / Renders When LG calls and asks for new, innovative, (but realistic) ways to display their appliances in Costco stores…on short notice… MY FAVORITE PART: I think an appliance tower in the middle of Costco would really make a statement (and save space in the process). Taking the appliances out of the bays and bring them to their own section would be a game changer for sure. https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1709777964721-1P9DQIB4ZK6W89M6BMQ1/Walmart+CordZero+Display+InSitu_Option+A+copy.jpg Work https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1684182183827-Z6Y5QXIMRVPQ5B8UM1NV/Box+Mockup+A+3.jpg Work https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1709780409580-5HAQKEGNMEKFKNH6RBAP/Backer%2BInSitu%2BOption%2BA.jpg Work https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1774142152917-8OJQ8AEHMAHL8S1TNUK9/CQ-03-CLCS38-600G-LG+Dia+Concrete+Screws-Dimensions-2.jpg Work https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1774143241774-57I5OH1GZP4TH638MA77/DSC05782.JPG Work https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1774144048346-UIHXCHGQE5X60UW9SMKU/DSC00052.jpg Work https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1774144911627-X5VR8DWJ9BI25F9BI9R8/DSC05666.JPG Work https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1774748128270-4JD1DXCH98FH230944YY/DSC06198_small.jpg Work https://www.12fold.com/about-1 daily 1.0 2025-07-10 https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1590078401914-87H8VSWMCR2AJKSTZPLO/822EEA33-6D0F-4B22-B098-6FECAD7868A5.jpg About “Roughing it” with everyone’s favorite K9, Diesel. North Shore, Lake Superior https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/f6cafbec-7e8f-405b-ae72-69b1ac882f30/Logos.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.12fold.com/press daily 0.75 2020-05-19 https://www.12fold.com/contact-1 daily 0.75 2023-06-14 https://www.12fold.com/about-62023-content daily 0.75 2023-06-12 https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/1590078401914-87H8VSWMCR2AJKSTZPLO/822EEA33-6D0F-4B22-B098-6FECAD7868A5.jpg About (old Content) “Roughing it” with everyone’s favorite K9, Diesel. North Shore, Lake Superior https://images.squarespace-cdn.com/content/v1/5dc349902f5a9932c6841231/f6cafbec-7e8f-405b-ae72-69b1ac882f30/Logos.png About (old Content) - Make it stand out Whatever it is, the way you tell your story online can make all the difference.