Director / Creative Strategist / Propping / Concept / Set Design / Layout / Retouching
This creative supports Fasteners Plus’ white label brand Conquest. Images are utilized as secondary images and A+ content for commerce and Amazon.
MY FAVORITE PART: This project started with almost no brand…just an over stylized logo and some brand colors. No brand guide, no direction, no personas. As Creative Director I established a brand look on-the-fly by using a combination of existing assets and new photography.